Blue Dragonfly Marketing Strategies Ltd. on LinkedIn: Why Banks and Credit Unions Should Care More About Online Reviews (2024)

That happy dance / happy feeling when you receive great feedback!!On Monday of this week, the survey results came in from the online presentation on #MarketingStrategy which I had done for the Business / Arts in May. Here are a few comments that made me smile extra wide, when asked "What aspects of the workshop were most valuable to you?"♟️ As someone who has not really delved into marketing strategy at all, the workshop made me appreciate the basics of beginning to plan good marketing practices. The presentation was clear and used understandable language for laymen. 🗣️ How articulate the speaker is and the clarity of the framework she presented.🧩 It was broken into bite sized relatable teachings. It was thought provoking on a topic I'm not familiar with. But this is something our organization knows we need to start doing--even if one goal at a time. To be able to have the words and categories laid out so well, will help us start this marketing strategy process. ...Thank you for the feedback!⏯️ I'm looking forward to doing this presentation via Zoom to the board of a non-profit later this month.🧠 If you think understanding #StrategicMarketing is something your leadership would benefit from, reach out and let's chat about how to bring this to your next learning session.#Learn #Leaders #Leadership #Marketing #KeynoteSpeaker

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Happy Tuesday! Know what that means? You got it - another tool for your #TuesdayToolbox ! Yesterday, the Canadian Marketing Association's post absolutely hit the mark for a tool all marketers need to have, so it hit the 'must share list' for the toolbox series.I frequent the CMA's website to help answer many, many questions, like:📏 Q: What are the rules for CASL? How about Promotional Contests?A: I look those up under the resources - CMA guides (there are 19 different guides/topics).🧠 Q: What courses can I take to sharpen my marketing skills?A: The CMA offers numerous online courses and webinars.📃 Q: How can I become a chartered marketer?A: The CMA designed and established the Chartered Marketer designation, and is the only marketing designation in Canada.❓ Do you have any great resources you love and want to see in this series? Shoot me a DM or drop a message below and tell me what you love about it!#Marketing #MarketingConsulting #MarketingConsultant #StrategicMarketing #MarketingStrategy #Learn #Learning

In this month's blog, I continue with the 'how-to' theme, by providing an outline of how I approach and complete a campaign evaluation. "As marketers, we often get swept up into the strategy, development, and implementation of a campaign and are so stinkin’ excited when we release it into the wild. We are like, “Let’s go!” and are pumped and ready to start the next one.What happens though, is the evaluation of a recently completed campaign oftentimes gets put to the side until it's been forgotten. Let's face it, a campaign evaluation isn't nearly as thrilling or exciting as the strategy, development, and action."📖 Continue reading ... 👉 https://lnkd.in/gwWGA5Tj ...💥 👉 Never miss a blog again! Get the blue dragonfly monthly Newsletter right to your inbox. https://lnkd.in/gZ6JvZju #Marketing #MarketingConsulting #MarketingConsultant #Learn #Learning

In this week's Tuesday Toolbox edition, I am sharing with you a book that was gifted to me, titled "Persuasion", written by Arlene Dickinson.Why I enjoyed this read.✔️ It's written like a story = very engaging.✔️ Lessons learned are applicable in so many ways.✔️ It's not about trying to 'pull one over' on another. It's about authenticity, trust and mindset.Head over to your local bookstore to get your copy, or you can also purchase it here 👉 https://lnkd.in/gaNcykEs What's a great read that's made a difference for you?#TuesdayToolbox #Marketing #MarketingConsultant #Learn

Wow! What an absolutely amazing experience! THANK YOU Crossroads Credit Union and Kristin Olson for inviting me to be the #keynote speaker for your staff retreat. It was my honour to share my story, pivotal moments throughout the years, the impacts they had, lessons learned, and resources that can help your team with personal and professional development.#KeynoteSpeaker #LifeLessons #Inspiring #Leadership

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In this week's Tuesday Toolbox, I am sharing a resource that was shared with me during an ESG webinar presented by Lindsay Hampson, founder of ThisRock.👉 Link to This Rock: https://thisrockesg.com/It is the 17 Goals - Sustainable Development."At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries - developed and developing - in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests."👉 Link to the 17 Goals: https://sdgs.un.org/goals You can use these goals at your organization to get the conversation going by asking which goals do we support and how? And if you want to report on it, you can get inspiration from companies such as Sunlife, who do exactly that in their sustainability report.👉 Link to report: https://lnkd.in/gKjiF7rw #TuesdayToolbox #Learn

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Will you be 1 of the 4 very lucky people?I have had someone interested in joining my Leader's Table - a Mastermind for Credit Union Marketing Leaders. The catch? It's full. HOWEVER, I would be very willing to strike up another group.Will it be you? If you are a marketing leader in Canada or the USA and work for a credit union with an asset size of under $1B, this could be the best inquiry (and choice) you've made all year.👉 Learn more: https://lnkd.in/gB-ny7Bj Send me a DM if you'd like to chat, or set up a 20-minute call with me here: 👉 https://lnkd.in/gu6AzJ4R #Mastermind #CreditUnion #Leaders

In this week's edition of the "Tuesday Toolbox" series, I am sharing with you a fantastic tool which I began using when I started my business. It is a tool for fast and easy management of recording time for a task or project. It is called "Clockify".Why I like it.✔️ Incredibly easy to use✔️ Track time using a timer or manually input time✔️ Easily pull reports to see how much time I spent on various tasks or projects. This is great for monthly reporting, project reporting and annual reporting.✔️ Can create numerous projects✔️ It's freeLink: 👉 https://clockify.me/ Do you track your time? If you don't, this would be a very good thing to do, especially when evaluating the ROI of a marketing initiative.#Marketing #MarketingConsulting #MarketingConsultant #StrategicMarketing #MarketingStrategy #Learn #Learning #CreditUnions #CreditUnion #Business #SmallBusiness #Leadership #Leaders #TuesdayToolbox

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Many thanks Business / Arts! It was AMAZING to have the wonderful opportunity to share the "how-to's" in creating a strategic marketing plan. The audience questions and participation was spot on! It certainly fills my cup to be able to help people from coast to coast.#Marketing #MarketingConsulting #MarketingConsultant #StrategicMarketing #MarketingStrategy #Learn #Learning #Leadership #Leaders

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